Bloomingdale’s looks to the stars for its holiday windows

by Stephen Garner

Images by Joe Schildhorn/BFA

Inspired by the 50th anniversary of the moon landing, Bloomingdale’s pays tribute to the imagination of space travel with “An Out of This World Holiday” through one-of-a-kind in-store activations, specially curated gift shops, and holiday window displays.

The windows were unveiled on November 22nd by singer John Legend who performed materials from the expanded version of his first Christmas album, A Legendary Christmas: The Deluxe Edition.  The National Children’s Chorus also delighted by performing a section of holiday carols. The Lexington Avenue windows feature robotics and stunning visuals while onlookers are transported to a galaxy far away filled with fashion, friends, and fun.

This winter the Bloomingdale’s 59th Street flagship and select stores nationwide will present free in-store, interactive activations allowing visitors to be part of this retail theatre.  Activations include Ralph’s Winter Wonderland polar ice bar, Daily Harvest Latte Counter coffee sampling, virtual reality space experiences and the GE “C-ing is Believing Experience” which features over 800 C by GE full Color Smart bulbs for a journey to the cosmos. Visitors can also meet Santa Claus and his elves through December 23rd at the Bloomingdale’s holiday shop.

And, this holiday season customers can give back by purchasing the collectible Bloomingdale’s Little Brown Bear who is back from space and dressed in an astronaut spacesuit. For every Little Brown Bear purchased at the regular price of $20, Bloomingdale’s will make a $4 donation to the retailer’s long-standing holiday charity partner, Child Mind Institute (CMI) – an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. This year marks the 10th anniversary of the partnership between Bloomingdale’s and CMI. The opportunity to give back goes even further from November 1st, 2019- December 31st, 2019 with customers having the opportunity to round their in-store purchase up to the nearest dollar with the difference being donated directly to CMI.