Bloomingdale’s is partnering with HBO next month to celebrate the four-part documentary event, “The Defiant Ones”, by opening select pop-up shops that will feature a curated assortment of apparel and merchandise inspired by the series.
Participating stores will be 59th Street, Aventura, Beverly Center, Century City, North Michigan Avenue, Roosevelt Field, San Francisco, Santa Monica, The Shops at Riverside, SoHo, Stanford, Walt Whitman and White Plains.
Director Allen Hughes’ film, which will air July 9-12, focuses on the unlikely but ultimately unbreakable bond of trust and friendship between Dr. Dre and Jimmy Iovine, two street-smart men from different worlds who have shaped many of the most exciting and extreme moments in recent pop culture. The show show includes interviews with a wide variety of music icons and also features never-before-seen footage from a multitude of recording and writing sessions with such superstars as Stevie Nicks, Bruce Springsteen and U2, among others.
The curated assortment of merchandise, which will also be available on bloomingdales.com, features an exclusive “Defiant” sweatshirt from Rosser and Riddle and hats by Gents. Music lovers can also find throwback tees from Bravado, vinyl records, Beats headphones and more. The store will donate 20 percent of the proceeds from the Rosser and Riddle sweatshirt to the Rock and Roll Forever Foundation and Rockit Live.
Moreover, Bloomingdale’s 59th Street windows will also pay homage to the highly anticipated series, while the store’s Third Avenue windows will give passersby a preview of some of the celebratory merchandise they can find in the pop-up shops and will also feature a display of spinning records which will spell out “The Defiant Ones”.