Photos by Joe Schildhorn / BFA
Bloomingdale’s unveiled its holiday windows on Monday, November 5 at its 59th Street flagship store with a special appearance by SNL cast member Kenan Thompson, who voices the character Bricklebaum, in Universal Pictures’ Dr. Seuss’ The Grinch – the theme of this year’s windows. Violinist Lindsey Stirling and actress Cameron Seely, who voices the character Cindy-Lou Who, sung holiday favorites with Carolers as back-up vocals at the event.
This season, the store’s Lexington Avenue windows draw inspiration from the Grinch’s story and illustrate his journey from holiday hater to merry maker. The windows start by setting the scene of the Grinch’s solitary life inside a cave rigged with his inventions and accompanied by his loyal dog Max. As the story unfolds along Lexington Avenue, onlookers are taken to the cheerful town of Whoville. Interactive elements and visually stunning displays inspired by the movie immerse passersby in the spirit of the holidays and the redemptive power of kindness that the film portrays.
“Each year we look forward to unveiling our holiday windows. We are thrilled to welcome New Yorkers and visitors of all ages to experience this year’s spectacular design and animation,” said Tony Spring, chairman and CEO of Bloomingdale’s. “The magic of Dr.Seuss’ The Grinch is captured throughout our 59th Street flagship, inspired by our partnership with Illumination and Universal Pictures’ Dr.Seuss’ The Grinch and brought to life in our Lexington Avenue Windows. This project and partnership is one of the things that makes Bloomingdale’s like no other store in the world.”
The Grinch also takes over Bloomingdale’s holiday marketing campaign this year. His familiar green face pops up in holiday catalogs, bloomingdales.com, shopping bags and visual moments throughout the store. Throughout the Bloomingdale’s holiday catalog he can be found offering shoppers fashion advice for the season- i.e. “Green is so in this year”. Nods to the movie throughout the store allow shoppers to get in on the fun by snapping Instagrammable “grinchie” moments.