Bloomingdale’s unveiled its holiday windows at its 59th Street flagship last night during the retailer’s Virtual Holiday Benefit.
This year, the Bloomingdale’s 59th Street flagship holiday windows are inspired by the spirit and sentiment of the retailer’s “Give Happy” campaign, incorporating its cheerful colors in a color block design across five of the Lexington Avenue windows and an “entry window” that brings all the hues together in a neon mixture.
Each window embodies one of the campaign colors and incorporates clever elevated displays composed of everyday objects that make you smile, like marquee hearts, larger than life dogs, and giant snowflakes. Two of the windows have holiday scents, like evergreen and peppermint, emanating from them to create an immersive experience. All the windows have video walls in the background to provide richer visuals, and the sidewalls of the windows are mirrored in the same color to give the effect of an infinity type glow.