by Brian Lipton

BlueflyOnline retailer has updated its company’s logo and branding on both its web and mobile platforms, created a new app for iOS and Android, and launched a new ecommerce platform.

Bluefly’s new logo and branding developed in partnership with Gates Creative, reinforces the site’s overall promise that Bluefly is “the destination where you find everything that you seek. Period.” Additionally, Bluefly’s new “Find what you seek” tagline now encompasses all of the site’s recent category additions, including men’s and children’s apparel and accessories, home furnishings and décor and beauty items.

Its new ecommerce platform, Mozu, allows Bluefly customers to manage their catalog and site content so customers can see new products, product updates, and promotions instantly on the app, mobile site, and desktop site.

“We’ve seen tremendous growth in the past year, with hundreds of new brands and thousands of new customers shopping each month, which is why we are delivering more ways for our customers to experience Bluefly,” said president Carly Rosenberg. “The new logo design was particularly strategic; it uses the most straightforward punctuation mark, the period, to show that Bluefly is making a statement we confidently stand by. We live for the rush of shopping and I’m certain that our beautiful, new environment will captivate our customers as they discover fresh finds. In addition, we have always been a leader in retail technology and all of these updates enable us to offer a holistic shopping experience between desktop platforms, the mobile web and mobile apps that is worthy of our sophisticated, discerning customers.”