by Brian Lipton

2Renowned Australian footwear company Blundstone is hosting an Instagram photo contest and giving away a Ducati Scrambler bike and pair of limited edition #800 Ducati Scrambler boots in the process. Using the hashtag #HowIRoam, Blundstone is encouraging consumers to share photos of how doing what they love sets them free. Select winners will receive prizes.

To promote the contest, Blundstone is currently on a motorcycle journey throughout the Pacific Northwest from now through October 9th. In addition, a 20-second brand video, which focuses on this campaign, is being played at the beginning of every film at the Long Beach International Film Festival, taking place in Long Beach, New York through September 27.

The company is also a sponsor of the upcoming Hamptons International Film Festival, which takes place October 8-12 in East Hampton, New York, which will screen such A-list features as James Vanderbilt’s Truth, starring Cate Blanchett and Robert Redford; Tom McCarthy’s Spotlight, starring Michael Keaton, Live Schreiber, and Billy Crudup; Todd Haynes’ Carol, also starring Blanchett along with Rooney Mara; and Steven Spielberg’s Bridge of Spies, starring Tom Hanks.