Blundstone opens first-ever u.s. pop-up in brooklyn

by Stephen Garner

Blundstone has opened its first-ever U.S. pop-up store in Brooklyn, New York.

From now through the end of March 2020, customers will be able to experience and shop the brand in a dedicated store for the first time. The store offers options for men, women, and children, including leisure and work styles from the fall/winter 2019 line. The Chelsea boot-famed brand will also partner with local brands to host a series of collaborative events and activations for consumers throughout the store’s duration.

Powered by DNA footwear, the store’s design will reflect Blundstone’s deep Tasmanian roots, featuring reclaimed wood, authentic leather hides and copper detailing to highlight the brand’s natural beauty and distinctive look and feel.

As one of the most popular destinations for Blundstone wearers, Williamsburg lends itself as the perfect location for the brand’s first physical pop-up, which opens ahead of the brand’s 150th anniversary in 2020. The store is located at the corner of North 7th Street, Brooklyn, New York (192 Bedford Avenue) right off the L train Bedford Ave stop.

“It’s a huge and exciting time for Blundstone,” said Steve Libonati, Blundstone’s U.S. distributor. “Our sales and distribution in the U.S. have continued to grow year over year and this pop-up is proof of the brand’s continued success and growth momentum.”

“Blundstone is a fast-growing brand with a cult following,” added Daniel Kahalani, CEO and owner of DNA Footwear, with a store in Brooklyn. “When Blundstone said they wanted to do a pop-up, it was no brainer, and it’s at the perfect time when the demand for boots is at an all-time high.”