by Stephen Garner
Matt Keenan

BN3TH Apparel has named surf legend and industry executive Matt Keenan to its team as the North American Director of Sales.

Keenan will head up all North American sales efforts, initially focusing his time on hiring a sales force to cover all territories across the USA. Once established, Keenan will lead the retail expansion and support programs with initiatives designed not only to open doors but will be working closely with marketing to ensure strong sell-through at all levels of retail.

Previously, Keenan had the position of GM at Rusty America and previous to that lead Nike SB where he developed comprehensive new sales strategies and structured opportunities for growing key business priorities.

“I’m incredibly honored and humbled to be able to lead this amazing team and brand as we focus on the North American marketplace, especially the U.S. business,” said Keenan. “BN3TH delivers the most innovative and comfortable product in its category and the team here is absolutely second to none. I couldn’t be more excited to roll up my sleeves and get after the opportunity.”

“We are thrilled to have Matt join our team to lead North American sales,” added Darren Hawrish, CEO of BN3TH. “He comes with immense credibility, significant experience and he has so much energy. I’ve had the pleasure of onboarding Matt these past few weeks and he’s exactly the personality we were looking for to help us make some noise in this market.”

Hawrish continued: “In just his first few weeks he’s already been opening doors and has put together the workings of a comprehensive sales team to cover the U.S. market. Full rep and territory breakdown to be announced in the coming week.”