Nike, Inc. has announced that after more than 16 years of leading the surf brand Hurley, founder Bob Hurley will step down as CEO. He will transition to a new role, where he will focus on building and cultivating the community and extending Nike’s relationships with elite athletes.
Longtime Nike veteran Bob Coombes, vice president and general manager of Hurley, now takes on management of the business at Hurley; he will report to Jayme Martin, vice president and general manager of Global Categories, NIKE, Inc.
“Bob is a legend in the surf and action sports industry who grew his passion into a globally recognized brand that stands for creativity, innovation and community,” said Mark Parker, president and CEO of NIKE, Inc in a statement. “We look forward to continuing our work together to build the Hurley brand globally.”