Bobblehaus has opened a two-week-long pop-up shop in New York City’s Lower East Side neighborhood.
The female-founded, New York-based, genderless, and sustainably-made brand originally planned a two-month pop-up at the start of the year, but COVID-19 derailed that plan. Now, with New York slowly re-opening, the community-focused brand wanted to give customers a human experience with a physical space.
So, Bobblehaus’ new shop, located at 213 Bowery, will provide an interactive and safe shopping experience compliant with all current New York City COVID-19 restrictions, and coincides with the launch of the brand’s second collection, “Collection 02,” which is now available for purchase both in-store and online.
According to the brand, the shop will offer a multi-sensory experience that allows customers to interact with its latest offerings and with each other to create a memorable communal experience after months of strict quarantine. The store’s thoughtful design elements feature movable walls, neon lights, and rainbow rooms to engage all of the senses, all while highlighting Bobblehaus’ newest collection. In-store programming will include an airbrush event, bringing in a local artist to airbrush custom graphics on items purchased in-store, as well as special performances. A schedule of in-store events will be updated online at bobblehaus.com and through its social media channels.
With customer safety the first priority, Bobblehaus will be implementing safety protocols to ensure a 100 percent contactless and COVID-19-friendly shopping experience. Such protocols include limited capacity with social distancing, temperature checks, and face masks required upon entry, as well as hand sanitizer stations. The in-store programming like special performances will also be available to experience digitally for the community members who opt to tune in from their homes.
One unit of size of each style will be available for customers to try on, and sanitized in between every try one, with a QR code linked to each item so they can choose to purchase contact-free for an immediate in-store pickup or choose to deliver to their homes with complimentary shipping.
Taking inspiration from the co-founders’ time spent in quarantine, key pieces from Bobblehaus’ second collection include the BH Signature Plaid Set and the BH Signature Ramen Print Set – featuring a short sleeve button up, straight-leg pant, and bucket hat – designed with a ramen graphic created by close friends of the co-founders, nodding to inside-jokes of the many instant noodles consumed during stay-at-home orders. Turning the ramen graphic into an all-over print, the brand hopes to bring some light into people’s lives after a long summer with these fun graphics and with a neon color palette consisting of magenta, tangerine, and cyan blue, mixed in with classic black, white, plaid, and matching face masks to round out the collection.
Bobblehaus’ pop-up shop will run through Sunday, September 20th at 213 Bowery Street in Manhattan.