Bobby and jake cannavale front boss father’s day campaign

by Stephen Garner

German menswear brand Hugo Boss has launched a new Father’s Day campaign featuring Bobby Cannavale and his son Jake Cannavale. The campaign features the father and son duo wearing the pre-fall 2019 BOSS menswear collection.

BOSS caught up with the Cannavale men to capture their Father’s Day style while Jake shared his take on their relationship and how his dad inspires him in the campaign video.

“Something he taught me without teaching me was the importance of being genuine and being true to yourself,” said Jake. “There’s no such thing as really becoming what you’re trying to be you’re either being it or you’re not.”

This is the first BOSS partnership with Bobby Cannavale and his son Jake, the collaboration highlights the BOSS guide to finding the perfect Father’s Day Gift.  All Items featured are available in store and at hugoboss.com