by Stephen Garner

Bombas is starting the new year off with a new product category. The brand notable for its buy one-donate one sock business has now launched underwear.

The new category will be offered in two fabrications – a cotton modal for men and women, and a seamless style for women. Men’s cotton modal underwear will be available in brief, trunk, and boxer brief silhouettes across four colors in straight and plus size (S-3XL). Women’s cotton modal and seamless will be available in thong, bikini, and hipster silhouettes across 14 colors, including nude options, in straight and plus size (XS-2X).

The brand’s new underwear range is made with moisture-wicking blended fabrics that offer durability and pilling resistance. Each pair has a soft leg-opening and waistband elasticity to fit all bodies in the right places, and no tags and reduced seaming are used for an effortless look and feel. The underwear range is priced from $18 to $28 per pair, with bundle packages available.

As with all Bombas products, for each pair purchased, Bombas will donate a pair to those experiencing homelessness. With the launch of underwear, Bombas will now provide the homeless community with the top three most crucial clothing items: #1 socks, #2 underwear, #3 t-shirts.

“Over the years, Bombas has become known for changing the industry with socks and creating the most comfortable version of a product most people never thought twice about,” Dave Heath and Randy Goldberg, co-founders of Bombas, tell MR in a joint statement. “After seeing the impact and demand around socks, we wanted to apply the same comfort-focused approach to other items people wear closest to their bodies.”