Men’s e-commerce brand Bonobos has announced its official sponsorship of professional golfer Justin Rose. The partnership marks Bonobos’ decision to amp up its golf apparel category with items that blends on and off course style.
In addition to inclusion in a full marketing campaign, Rose will wear Bonobos in tournament play as well as in everyday life. Working with Rose marks the brand’s move to overdrive its already successful golf business, rooted in better- fitting, modern apparel sold online. For Rose, the Bonobos partnership signifies an important step to evolve as a significant golfer both on and off the course.
“When we decided to draw attention to our golf line, we wanted to work with someone who not only was a great representation on the course but in everyday life as well,” said Micky Onvural, CEO of Bonobos. “Justin’s presence and power in the game of golf was a huge draw for us as a brand. He brings a level of credibility to who we are and what we’re doing in the line, in addition to being a great role model of what it means to be a modern man today. We’re honored to partner with and welcome him to the Bonobos family.”
“I’ve been a personal fan of Bonobos for quite some time, both for their attention to detail when it comes to product as well as the brand’s mission to create a more inclusive, diverse world for everyone,” added Rose. “We share a strong passion to be more than only a clothing brand or only a golfer and I’m excited we get to do that work together as partners.”
Rose will sport Bonobos’ golf apparel exclusively in tournament play, where he’ll debut the partnership on January 15 at the Desert Classic in Palm Springs, California. Off the course, Rose will wear Bonobos’ menswear assortment for events, appearances, and more.
As a brand ambassador, Rose will also partner with the menswear e-commerce brand across social media as well as marketing and brand initiatives throughout the year. Along with the partnership, Bonobos will be the official sponsor of the golf club at Chelsea Piers in New York City for 2019, which includes an out of home advertisement as well as being the exclusive apparel uniform provider for golf club employees. Bonobos spring 2019 golf line will begin launching on Bonobos.com and in all Guideshop locations across the U.S. on January 7.