Bonobos unveiled selections from its Spring ’16 collection at New York City’s Gramercy Park Hotel earlier this week. “The e-commerce-driven apparel company showed a variety of looks that were inspired by a trip earlier this year to North Africa,” said Dwight Fenton, the company’s head of design.
“The inspiration for our Spring ’16 collection stemmed from an early 2015 trip to Tangier and Marrakesh,” said Fenton. “While in Tangier we visited Villa Mabrouka, Yves Saint Laurent’s home. It was easy to see why he felt so drawn to it and was so influenced by the culture. Inspiration oozes from every corner of the city. While the collection is not a literal translation of Moroccan style, its effects can be seen in subtle cues around the edges of the assortment; in the tile and geo prints, in the bold colors and in the use of textured fabrications like linens and slub cottons.”
In addition to its e-commerce business, Bonobos has several Guideshops, where customers can try on clothes to be sent to their homes when purchased, in over a dozen U.S. cities, including New York, Los Angeles, San Francisco, Chicago, Dallas, Boston, and Atlanta.