BOOT BARN TO OPEN FIVE NEW STORES IN DALLAS-FORT WORTH AREA
America’s largest Western and Workwear retailer, Boot Barn Holdings, Inc., will open five new stores in the Dallas-Fort Worth area between November 6 and 8. The former Sheplers’ stores, which the national retailer acquired in June, will each feature the company’s new look and shopping experience.
Boot Barn, which has over 200 stores in 29 states as well as its own e-commerce channels, carries such brands as Wrangler, Carhartt, Tony Lama, and Timberland Pro. It also sells a number of exclusive brands including Cody James, Shayne, and Moonshine Spirit by country singer Brad Paisley.
To celebrate the grand opening of these stores, there will be appearances by professional bull rider athletes and Dallas Cowboy cheerleaders, along with live music, local BBQ, festivities and special promotions, including one which will allow customers chance to win free merchandise when they post a photo of in-store merchandise on Facebook and use the hashtag #ShareItWinIt.
“We are excited to expand the Boot Barn presence in Dallas-Fort Worth,” said Jayme Maxwell, vice-president of marketing at Boot Barn. “We’re stocked with the largest selection of western and work boots and apparel – so everyone is sure to find the right style and size.