Boss releases capsule with boxer anthony joshua

by Stephen Garner

This fall/winter season, BOSS builds on its partnership with boxer Anthony Joshua to launch an exclusive, co-created capsule collection of easy-to-wear pieces.

The new BOSS x AJBXNG capsule collection features ten pieces made in midnight blue with highlights of gold. T-shirts, sweatshirts, jersey pants, knits, and a hooded jacket make up the capsule, each featuring a curved interpretation of the BOSS logo in gold, either as a signature detail or in oversized form across the chest or upper back. The T-shirts and sweatshirts are offered in an easy, relaxed fit, while the knitwear pieces and jersey pants are cut closer to the body to create a streamlined silhouette.

Every piece includes a woven label featuring motivational words from the boxer: “One more hour, one more day. Never let success get to your head, or failure to your heart.” Joshua also repeats these quotes in a campaign film showing the story behind the collection, shot in London earlier this year.

“The subtlety is what I like about BOSS,” Joshua said. “The navy and the gold, I think it’s a great combination. It’s deep, it’s rich, and the navy gives it an elegant feel.”