BOSS RETURNS AS TITLE SPONSOR OF BOSS OPEN TENNIS TOURNAMENT

Boss will sponsor the 2025 Boss Open, the fourth consecutive year it has participated in the event. This will mean that Boss has renewed its commitment to the Stuttgart-based ATP tour through the year 2030.  The extension of Boss’s involvement in this storied tournament reflects the Hugo Boss company’s commitment to the region it calls home. This year, tennis ace and Boss brand ambassador Taylor Fritz will play on the grass courts of the Tennis Club Weissenhof wearing pieces from the Boss Tennis capsule. Other notable players including Alexander Zverev, Ben Shelton, Félix Auger-Aliassime, and more.

“The Boss Open is both a commitment to tennis and a matter close to our hearts. We have therefore extended our partnership as title sponsor of the tournament until 2030, and further expanded our presence on-site this year. Our goal is to offer visitors even more experience per square meter that goes beyond tennis, and allows them to fully enjoy the atmosphere and spirit BOSS stands for,” says Daniel Grieder, CEO of Hugo Boss.

“In 2022, we embarked on an exciting journey with Boss that has given the tournament a new and modern touch. We have made considerable investments in the tournament and, together with Boss, have also incorporated many new ideas. In addition to world-class tennis, we are focusing primarily on fashion and lifestyle. We are very pleased to be able to continue our collaboration with Hugo Boss, a globally respected and successful company that also has its roots in Baden-Württemberg,” says tournament director Edwin Weindorfer.

During the second weekend of this year’s Boss Open, Boss will invite several special guests to experience the semi-finals on Saturday, June 14, and the final match on Sunday, June 15, including Aleksander Aamodt Kilde, Alica Schmidt, Nicola Cavanis, Haley Kalil, Loris Karius, Miles Chamley-Watson, Rúrik Gíslason, Maximilian Mittelstädt, Elias Becker, Janis Danner, and Jessica De Oliveira.

In another highlight, visitors will be able to watch the live recording of an episode of the podcast “Becker Petkovic” on the evening of June 10, hosted by tennis legends Boris Becker and Andrea Petkovic. Becker and Petkovic will invite special guests to join the discussion, including Grieder and Weindorfer.

As part of Boss’s sponsorship of the event, Boss branding will be prominently displayed around the venue, including the Center Court. Ball kids and on-site service personnel will be dressed in Boss throughout the tournament. Between matches, visitors can linger in a Boss-branded entertainment area, featuring the Boss Bar and a DJ. A Boss XP booth will inform visitors about the brand’s new, interactive customer loyalty program. Nearby, a dedicated stand will invite fans to sample and purchase Boss Fragrances and to capture their Boss Open experience in a themed photo booth.

Boss Open attendees will have the opportunity to shop the Boss Tennis capsule, as featured on Fritz, at the on-site Boss pop-up store during the event. The collection comprises Boss-branded shorts, an iconic, functional Boss polo, a quarter-zip, performance-ready T-shirt, and classic black cap. With a striking exterior that resembles a sports holdall, and a contemporary tennis-themed interior, the pop-up store will also stock the exclusive Boss Open merchandise collection, featuring branded hoodies, sweatshirts, polo shirts, T-shirts, a vest, and caps in Boss-signature black, white, and camel hues. A selection of Boss athleisurewear, plus complementary performance and ready-to-wear pieces from Boss Menswear will be available to shop, alongside selected Boss Womenswear pieces, and Boss Fragrances. This collection of shoppable highlights represents the brand’s commitment to providing 24/7 lifestyle dressing for all its fans.

The Boss Open will take place from Saturday, June 7 until Sunday, June 15, 2025. Pieces from the Boss Tennis collection and Boss Open merchandise will also be available for purchase online, and in selected Boss stores worldwide.