BOSS TEAMS WITH TENNIS STAR MATTEO BERRETTINI

by Christopher Blomquist

BOSS has a new tennis partner.

The company has just announced a long-term partnership and the launch of a standalone capsule collection co-created by Italian professional tennis player Matteo Berrettini.

The multi-year deal will see BOSS and Berrettini become official partners, with Berrettini being introduced as a Global Brand Ambassador for BOSS, on and off the court. He will also appear in BOSS global campaigns starting spring/summer 2022.

The BOSS x Matteo Berrettini collection will be introduced for summer 2022, with the line encompassing active designs and off-court looks including a modern polo, stretch shorts, a cap, wristband and socks There’s also a T-shirt, hoodie and casual stretch pant.  A percentage of all sales will be donated to Berrettini’s soon-to-be launched charity, supporting underprivileged children in Italy.

Matteo Berrettini

“I have always been a fan of BOSS and it’s an honor to collaborate with such a powerhouse fashion brand – one that is at the top of its game when it comes to style and technical expertise. I’m particularly proud to have the opportunity to give back to the Italian community with each sale from our capsule collection supporting underprivileged children in Italy. I can’t wait to make a positive impact through our partnership,” Berrettini said in a statement.

The new line will be available online and in selected stores from January 17, 2022.

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