Boys On Tour — Why The Menswear Shows Are Going Global
On Wednesday in Shanghai — a city that, with 26.32m inhabitants, is the most populous in the world and the centre of the world’s second-largest economy — Miuccia Prada was holed up in a hotel finalising preparations for the Spring/Summer 2020 Prada menswear show: the first to be debuted outside of the label’s home city of Milan. Meanwhile, across the globe in Los Angeles, Anthony Vaccarello was preparing a menswear show for the Parisian house of Saint Laurent, where he is creative director. It was the second time Vaccarello has elected to present a men’s-only show, and both have been in North America. Both designers chose to eschew the established menswear weeks and cities (London, Milan, Paris) that typically map out the menswear schedule. In doing so, they kick-started the season without any competition for attention bar each other: in a scheduling snafu, they both took place on the same date. Read more at Financial Times.
