BRADY INTRODUCES GOLF COLLECTION WITH CAMPAIGN BY LEGENDARY DIRECTOR, HYPE WILLIAMS

by John Russel Jones

Tom Brady’s namesake apparel brand, BRADY, has introduced its Golf collection, exemplifying the brand’s dedication to bringing high-performance apparel to all, both on and off the field. As the first dedicated sports category for the brand, the Golf collection brings to life Brady’s love for the sport by taking an authoritative stake in the market and amplifying the brand’s rapid growth since its introduction earlier this year.

Shot by legendary music video director, Hype Williams, the latest campaign doubles down on BRADY’s focus on the next generation of great athletes featuring Cole Hammer of the University of Texas and Michael Brennan of Wake Forest University.

The collection includes polos, lightweight golf pants, and Zero Weight water repellent layers with built-in UPF40 sun protection, wind and water resistance, targeted ventilation, quick-dry technology, and rip-stop construction for prolonged durability. The collection includes 14 pieces and prices range from $75-$195. 

BRADY, which is a DTC and Nordstrom exclusive brand, is a technical apparel brand designed to perform across every activity. The brand was founded by Tom Brady, Jens Grede, and Dao-Yi Chow.