Branding Has A Moral Responsibility. Yes, Really

by MR Magazine Staff Jul 01, 2019

Tish Evangelista, partner at the San Francisco agency Character, argues that branding can’t be superficial anymore. It has to promote products that “enhance lives and society as opposed to just adding more waste and clutter.” Read more at Fast Company.

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One Reply to “Branding Has A Moral Responsibility. Yes, Really”

Joe Barlow says:

July 2, 2019 at 10:58 pm

I think it’s the person behind the product not the product itself that has the potential to influence.

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