Brick-and-mortar retail is changing — associates need to change, too

by MR Magazine Staff

Throw out everything you know about shopping for sneakers. Your experience is about to change dramatically if Foot Locker has anything to say about it. (Full disclosure: Foot Locker is an Axonify customer.) The company’s been on a bit of a brick-and-mortar kick lately, opening new locations called “power stores” across the world, from London to Hong Kong. Their North America debut, an 8,500-square-foot space in Eastpointe, Michigan, launched with a four-day fanfare featuring Metro Detroit musicians, artists, panel talks and even a special edition shoe. This is the kind of experience Foot Locker is chasing with the new conceptual model, dubbing it a “hub for local sneaker culture, art, music and sports” and an “activation space” for events including video game tournaments and rap battles. Read more at Forbes.

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