‘Bring The Retail Store To You’: Try-Before-You-Buy Services Are Seeing New Demand
Try-before-you buy is having a moment, with more shoppers spending their days in front of a computer and online shopping. As retail stores remain closed, companies with a try-at-home service are seeing an uptick in new customers taking advantage of it. However, with operations down across the industry, brands like Adore Me and jewelry brand Gemist are cautiously looking to scale these services without overextending their resources. Both are also being careful about how they market the service, to avoid coming off as capitalizing on a global pandemic. Adore Me launched its curated try-at-home box called Elite in 2018, modeled in part after Stitch Fix’s model, according to Ranjan Roy, head of content at Adore Me. Customers can order four, six or eight items at a time, try them on at home, keep what they like and send back what they don’t. The goal is, over time, to learn what the customer likes and deliver boxes filled with items they end up buying. Read more at Glossy.
