British brand Hawes & Curtis has launched a new brand identity, which came to market in the ‘Timeless Style Since 1913′ campaign for autumn/winter 2017, marking the first major rebrand in its 104-year history.
The autumn/winter 2017 campaign draws on the notion that style is eternal whereas fashion may change from decade to decade. Since Hawes & Curtis was founded in 1913, the Jermyn Street shirtmaker has designed timeless tailoring that transcends trends.
The new collection is a fresh take on Hawes & Curtis’ iconic styles. Simple, timeless and beautifully crafted designs are combined with cool sophistication to create classic essentials for today.
The campaign kicks off with a streamlined website which has been redesigned with the customer in mind. Inspired by Hawes & Curtis’ original crest, the logo has also been sensitively updated with modern typography whilst still nodding to the brand’s heritage.
“The relaunch celebrates the rich heritage and bright future of Hawes & Curtis,” said Touker Suleyman, CEO of Hawes & Curtis. “The new identity marks an exciting time for the brand.”