For the first time ever, the British Fashion Council (BFC), the leading organization for promoting British designers in the global fashion economy and organizer of – among other industry highlights – London Fashion Week, will open an exclusive pop-up boutique at Bicester Village in Oxfordshire, England – just 46 minutes by train from London.
For 11 days only, from November 1, the BFC Designer Pop-up will showcase a unique edit of Britain’s most exciting fashion brands, including Christopher Kane, Emilia Wickstead, Eudon Choi, Holly Fulton, Marques’Almeida, Mother of Pearl, Nicholas Kirkwood, Perfect Moment, Roksanda, Sharon Wauchob, Teatum Jones and TEIJA.
The BFC Designer Pop-up comes as part of a two-year partnership between the BFC and The Bicester Village Shopping Collection, which aims to collectively support British designers through a tailored program of business mentorship and commercial opportunity.
Titled ‘The Business of Retail’, the bespoke mentorship program is offered to both established and emerging brands from the BFC’s owned charities, the BFC/Vogue Designer Fashion Fund and the BFC Fashion Trust. It will give these designers a new retail landscape, business development expertise and global exposure, assisting them in achieving sustained commercial success.
Visitors to Bicester Village will discover established leading British and international fashion and lifestyle brands, including Oscar de la Renta, Anya Hindmarch, Temperley London, Roland Mouret, Smythson, Tory Burch, The White Company, Golden Goose, Rapha and Belstaff, and the newly opened Tate store and Café Wolseley. The Village is the founding member of The Bicester Village Shopping Collection, which comprises nine high-end shopping destinations across Europe and two in China, including the newly expanded Shanghai Village.