by Mehr Singh
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Photos by Rachel Murray / Getty Images for Brooks Brothers

On Saturday, December 7th, Brooks Brothers, along with Armie and Elizabeth Hammer and Rachel Zoe and Rodger Berman hosted a special holiday party at the newly-opened West Hollywood Edition in Los Angeles.

Guests were invited for an afternoon of holiday treats and participated in a variety of festive-themed activities including ornament decorating and personalization, balloon art, face painting, as well as interactive gourmet cookie decorating hosted in partnership with Bird Bakery. Santa Claus made a special appearance and sat for family photos throughout the afternoon’s festivities. Bird Bakery also created a custom gingerbread house that was auctioned to raise money for the hospital.

The event was attended by celebrities such as Christina Hendricks, Camille Belle, Jamie King, Behati Prinsloo Levine, and Zac Posen.

Proceeds from the event were donated to St. Jude Children’s Research Hospital, which treats and defeats childhood cancer, and has the world’s best survival rate for aggressive childhood cancers. The hospital also helped push the overall childhood cancer survival rate from 20 percent to 80 percent since they opened more than fifty years ago; and never bills families for treatment, travel, housing or food as they believe that all a family should have to worry about it helping their child live.

Since 2005, Brooks Brothers has raised over $20 million for the hospital in the fight against childhood cancer and other life-threatening diseases as part of the St. Jude’s Thanks & Giving fundraising campaign, a holiday-focused fundraising effort and has grown into an annual tradition that unites celebrities, media, retail and corporate partners to support the hospital’s lifesaving mission.