Photos by Donato Sardella and Rachel Murray / Getty Images for Brooks Brothers
On Sunday, December 9, Brooks Brothers along with Armie and Elizabeth Hammer, Rachel Zoe and Rodger Berman and Emma Roberts hosted a special holiday celebration at The Beverly Wilshire Hotel to benefit St. Jude Children’s Research Hospital.
Guests were invited to the Terrace at the Beverly Wilshire for an afternoon of holiday treats and participated in a variety of festive themed activities including ornament decorating and personalization, greeting card designing, as well as interactive gourmet cookie decorating hosted in partnership with Bird Bakery. Santa Claus made a special appearance and sat for family photos throughout the afternoon’s festivities. Bird Bakery also created a custom gingerbread house which was auctioned to raise money for the hospital. This year’s Los Angeles celebration coincides with the opening of Brooks Brothers’ newest retail location at The Beverly Center as well as celebrating its 200th anniversary.
Since 2005, Brooks Brothers has raised nearly $18.5 million for the hospital in the fight against childhood cancer and other life-threatening diseases as part of the hospital’s Thanks & Giving fundraising campaign. Created by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition that unites celebrities, media, retail and corporate partners to support the lifesaving mission of St. Jude.
In addition to its participation in the campaign, three years ago Brooks Brothers, the iconic American brand, strengthened its commitment and pledged $20 million for the addition of the Brooks Brothers Computational Center at St. Jude Children’s Research Hospital.
“We are proud of our long-standing commitment to St. Jude Children’s Research Hospital,” said Claudio Del Vecchio, chairman and CEO of Brooks Brothers. “It is thanks to the generosity of our customers and the passion of our associates that through these combined efforts one day we will see an end to pediatric cancer.”