by John Russel Jones

Brooks Brothers, America’s longest-established apparel brand, has debuted its new Father’s Day campaign,“Celebrating Dads Since 1818,” paying homage to the brand’s heritage, which has dressed dads across generations for more than 200 years. Noteworthy actors, creators, and chefs appear in the campaign with their fathers and children, including “Succession” star Nicholas Braun, iconic restaurateur and artist Michael Chow, chef and cookbook author Marcus Samuelsson, actors Claybourne Elder and Eduardo Ramos [and former MR Magazine fashion model] and influencer pup Maxine the Corgi. The cast shares intimate memories about fatherhood, their favorite dad jokes, impactful advice, and stories about their own Brooks Brothers experiences.

“Brooks Brothers is a brand that celebrates special moments and milestones,” said Ken Ohashi, CEO of Brooks Brothers. “This year, we are celebrating by inviting influential personalities to share their most memorable Father’s Day stories and to create new memories with the people they love most in the world.”

The campaign showcases Brooks Brothers’ signature offerings, including Oxford Cloth Button Downs, Supima Cotton Sweaters, and formalwear, featuring Madras Tuxedos and White Dinner Jackets. Each member of the cast is styled in the brand’s iconic pieces from a curated capsule. The campaign content showcases Brooks Brothers playful and whimsical side.

The Brooks Brothers Father’s Day campaign debuts on Wednesday.