BROOKS BROTHERS AND THE REAL SPIRIT OF CHRISTMAS

Brooks Brothers NYC Christmas
by Karen Alberg Grossman
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At its 12th annual holiday party for more than 1200 customers and friends at the Madison Avenue flagship on Tuesday night, Brooks Brothers once again displayed its generous spirit. The store was filled with fabulous music (Wynton Marsalis, The Boys & Girls Choir of Harlem Alumni Ensemble and performances by Broadway cast members of School of Rock and Waitress), with crafts and goodies for adorably dressed youngsters who painstakingly decorated holiday cards for the children at St. Jude Children’s Hospital, with champagne, hors d’oeuvres and an auction (tickets to Hamilton) for elegantly dressed grown-ups, and of course with Santa and his elves.

Since 2005, Brooks Brothers has raised $14.5 million for St. Jude’s fight against childhood cancer and other life-threatening diseases. Last year, they pledged an additional $20 million to establish the Brooks Brothers Computational Center at the hospital.

Thank you Claudio Del Vecchio, Brooks Brothers chairman and CEO, for showing us what it’s all about.