Frye x Brothers Osborne
by Stephen Garner

Frye x Brothers OsborneWhile in Las Vegas for the 53rd Annual ACM Awards, country music duo Brothers Osborne is set to perform at a special “FRYEDAYS” event as part of their ongoing partnership with lifestyle brand Frye. The event will be held in downtown Las Vegas at the Zappos Headquarters on Friday, April 13 at 4pm PT. Fans can enter for a chance to win tickets by going to Additionally, fans at home will be able to watch a live stream of the event at and

The Maryland natives are nominated again for “Vocal Duo of the Year” as well as “Music Video of the Year” for their Top 10 rowdy hit “It Ain’t My Fault” at the upcoming 53rd ACM Awards. In 2017, the singer/songwriter siblings added their name to the record books as the only duo besides Brooks & Dunn to win both ACM “Vocal Duo of the Year” and ACM “New Vocal Duo or Group of the Year” Awards in the same year.

Last month, Frye announced its most recent Hometown Pride campaign featuring the Grammy-nominated duo. The partnership includes in-store activations such as exclusive “first listen” events for Brothers Osborne’s music and vinyl copies of the new album Port Saint Joe will be sold in select Frye stores starting April 20. As original craftsmen, The Frye Company continues its tradition of honoring makers and valuing community – connecting quality and craft to the music that is so deeply rooted in the brand’s history. The brand’s music series, “FRYEDAYS”, is a homegrown original program that features intimate live performances from established and emerging artists.