PETER KIM, BRUCE LEE ENTERPRISES TAP LEE’S LEGACY FOR AW25 MEN’S STREETWEAR

Emerging luxury men’s streetwear brand D-R-G-N (pronounced with the letters spelled out) introduced its new collection in New York this week. The new brand presented its interpretation of modern sportswear through technical pants and tops, designed using symbolic graphics, authentic notes, and sketches from the martial artist and cultural icon Bruce Lee, as well as excerpts from Lee’s personal journal, pulled from the Bruce Lee family archives.

The brand was co-founded by Peter Kim, a denim pioneer and the founder and former CEO of Hudson Jeans. It was created in partnership with Bruce Lee Enterprises, helmed by CEO and Founder Shannon Lee. Now in its fourth collection, D-R-G-N has introduced functional denim pants and jackets for the first time, as well as its version of crossover sportswear, featuring tracksuits inspired by the 1994 Winter Olympics and Bruce Lee’s storied friendship with motocross icon Steve McQueen.

“We wanted to marry technicality with luxury fabrics that create an interesting balance, while keeping in mind the same function and style Bruce Lee brought to his training and everyday life,” said Kim.

The suits were designed with lightweight materials like trico and sports nylon, and updated with three-quarter, oversized sleeves, mesh details, crops, and technical bungees and plungers for adjustability.

D-R-G-N is available at high-end, specialty men’s stores worldwide, primarily relying on its website to inform the brand’s purpose, while driving traffic to its retail supporting network, then activating in-store to support the retailers. Stockists include ATELIER in New York, Bodega and FEATURE in Los Angeles, JET in Mexico City, Likelihood in Seattle, IMA:ZINE in Osaka, and more.

Last month, French Designer Ben Taverniti stepped into the role of Creative Director at D-R-G-N, marking a return for the design duo, as Peter and Taverniti had previously teamed up at Hudson Jeans, taking the brand to its greatest heights.

Next, D-R–G-N will present its SS26 collection in Paris during Paris Men’s Fashion Week.