BRUCE WEBER HELPS LAUNCH OUIHOURS’ MEN’S UNDERWEAR EXPANSION
For the launch, OuiHours turned to legendary photographer Bruce Weber to photograph Chicago-based boxer Samuel Horowitz. The seven iconic photos by Weber feature styles from luxury underwear brands The Eighth, Derek Rose and Naked.
“Offering menswear was always part of the story we wanted to tell with OuiHours,” said Marc Balet, creative director for OuiHours, and who also served as creative director for Andy Warhol’s Interview magazine . “I am thrilled that Bruce Weber agreed to work on this inaugural shoot for us. The photos are quintessentially Bruce: strong, sexy and they tell a story.”
OuiHours was launched in early 2014 by Balet and president Alex Dulac as the first shoppable online fashion magazine devoted entirely to lingerie.
I like the look that this gives. It’s serious and tough which I think some real men will find lacking from modern men’s underwear ads, such as Justin Bieber in Calvin Klein, etc. That won’t appeal to the normal man, but this does. I think more sportsmen need to be included.