BRUNO MARS AND STETSON COLLAB ON THE REGAL 10X STRAW HAT

Stetson has continued its collaboration with Bruno Mars’ brand Ricky Regal. The Regal 10X Straw Hat reimagines Fall 2024’s fur-felt Regal 6X in summer-friendly shantung straw, merging Stetson’s heritage with Mars’ modern attitude.

This is not their first rodeo, as this marks the second drop with Ricky Regal, the first of which launched in Sept. ‘24 and sold out in record time (puns intended).

“Something magical happens when you put on the right Stetson hat,” said Bruno Mars. “So happy we got to do this again.”

Handmade in the U.S.A. from 10X quality shantung straw, The Regal 10X Straw is an updated take on a Stetson style that dates back to the earliest days of the brand, featuring a signature horseshoe pin set with rhinestones and a co-branded premier roan leather sweatband.

Lightweight, durable and ready for summer, The Regal 10X Straw ($225) is now live exclusively at Stetson.com