Buy Yuppie Scum: ’90s Rich-Guy Gear Is In Style

Lately, these slight sartorial nods to the moneyed and powerful of yesteryear are everywhere. It’s not so much about flaunting your wealth as it is taking cues from Masters of the Universe past. It’s a vintage Rolex hat going for over a hundred bucks on Grailed. A shirt touting your membership in the fictional “Hamptons Sports Club.” The Princess Diana–inspired “I’m a Luxury” sweater that you see all over Instagram. This is not the preppy comeback that seems to recur every few years. This is something different: less Take Ivy, more “Die, yuppie scum.” But please leave me that dope windbreaker the dealership gave you with the Saab 900 you bought in 1991. Read more at GQ.

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