By the numbers: holiday retail sales in 2020

Overall sales forecasts going into the season were cautious. ICSC estimated a 1.9% rise in spending, while Deloitte predicted a “K-shaped” approach to the season, wherein one arm kept growth at 0% to 1%, while another, more optimistic version had a rise of up to 3.5%. One complicating factor is that many retailers worked hard to get customers to shop early, which may have sent some holiday sales into the third quarter instead of the fourth. Read more at Retail Dive.

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