Cadillac, which has been a sponsor of Agentry PR’s New York Men’s Day since 2013, has announced that it will also sponsor the CFDA’s New York Fashion Week: Men’s. The luxury automaker calls the partnership a multi-season deal.
“The rise of menswear in the world of style provides a great opportunity to celebrate those who are true risk takers and innovators,” said Cadillac’s director of brand strategy and planning Melody Lee. “As the presenting sponsor of New York Men’s Day and a supporting partner of New York Fashion Week: Men’s, Cadillac will play a significant role in unifying the world of men’s fashion and further enabling those who dare greatly.”
“We are very pleased to partner with Cadillac on the inaugural New York Fashion Week: Men’s,” added Steven Kolb, CEO of the CFDA. “The partnership is a natural fit given Cadillac’s commitment to design.”
The CFDA announced its plan to launch a separate fashion week for the menswear market last February. Amazon’s fashion sites (Amazon Fashion, East Dane, and MyHabit) signed on as the main sponsors, along with Shinola, DreamWorks Animation and Dockers.
Agentry’s New York Men’s Day (NYMD) is scheduled for Monday, July 13 and New York Fashion Week: Men’s begins the next day, Tuesday the 14th and runs through Thursday the 16th.
NYMD will feature 12 brands, six presented in the morning and six in the afternoon: Boyswear, Cadet, Carlos Campos, Chapter, CWST, David Hart, Fingers Crossed, GarciaVelez, EPONYMOVS, Kenneth Ning, Matiere and PLAC. The Liberty Fairs trade show will feature a NYMD installation starting July 20.
The current New York Fashion Week: Men’s roster includes Thom Browne, Public School, Timo Weiland, Nick Graham, Duckie Brown, Calvin Klein Collection, Todd Snyder, Rag & Bone, Ovadia & Sons, Michael Kors, Michael Bastian, Richard Chai, Tommy Hilfiger, Nautica, Theory, Billy Reid, Coach, Perry Ellis, Orley, Polo Ralph Lauren, Parke & Ronen, Hickey Freeman, Craft Atlantic, John Varvatos and many others.
For more information about New York Fashion Week: Men’s and New York Men’s Day, including the full schedule, visit the CFDA’s website.