CALVIN KLEIN TO LIVESTREAM NEW AD CAMPAIGN ON PERISCOPE
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp, will broadcast elements of its fall 2016 global multi-media advertising campaign production on Periscope during the campaign’s creation process.
The live stream will be available March 18-20 at periscope.tv/calvinklein and twitter.com/calvinklein. Special content from the shoot will also be released on Calvin Klein’s Snapchat and Instagram platforms during the shoot process.
“We are proud to give unprecedented admission to our Fall 2016 global campaign shoot to consumers during the creation process,” said Melisa Goldie, chief marketing officer of Calvin Klein, Inc. “Calvin Klein is a brand that thrives on storytelling. As the fashion industry evolves its approach to consumer engagement, we believe that real-time access into an iconic Calvin Klein advertising campaign would be a compelling and innovative way to tell our story to consumers globally. It is a key priority for Calvin Klein to pioneer digital and marketing innovation in the fashion industry, and we feel that Periscope is the perfect hero platform.”
Chris Riedy, director of retail sales at Twitter, said, “It’s incredibly exciting to see an iconic brand like Calvin Klein continue to push creative boundaries time and time again. By using Periscope to give their fans access to exclusive content from their Fall ’16 shoot, Calvin Klein succeeds in connecting with a live, engaged audience in a compelling, powerful way.”
