Standing on a street corner in a northern U.S. city last winter, chances are you saw a blazing red, blue, and white patch on the shoulders of passersby that read Canada Goose Arctic Program. For 59 years, Canada Goose sold almost nothing but cold-weather gear, carving out a reputation as the world’s warmest coat maker. Once a rugged, heavy-duty item worn by workers or adventurers braving the worst climates Earth can muster, the company in recent years discovered droves of urban customers seeking utilitarian, yet chic, outfits for when the mercury plummets. Their adoption triggered unprecedented growth for the profitable label, quadrupling sales over the past five years and sending revenue past $300 million in 2015. Read more at Bloomberg.