How Can Legacy Brands Survive The Selfie Generation?
Just ask anybody in the hotel industry or the car industry or the home industry or pretty much any industry these days, and they will tell you that the times they are a’changin’. Legacy companies that have been brand leaders for decades are being disrupted right out of existence and in ten years we won’t even recognize many of the companies on the Fortune 500 list. In a marketplace that is increasingly dominated by a generation of consumers who favor access over ownership, small over big, and start-ups over blue chip brands, how can legacy companies stay relevant and compete? Here are a few rules that companies can keep in mind until Generation Z comes along and reintroduces the idea of good old-fashioned legacy materialism back into the marketplace. See them all at Forbes.
