Can Pop-Up Fashion Stores Reinvent Luxury Retail?

by MR Magazine Staff

Louis Vuitton. Gucci. Harrods. What do the French luxury label, the Kering-owned fashion behemoth and the heritage retailer have in common? Pop-ups. Just last week, Harrods inaugurated Fashion Re-told, a charity pop-up, offering pre-owned designer clothing from brands like Chloé and Stella McCartney. In October 2018, Louis Vuitton took over London’s Mayfair with a ‘Wizard of Oz’-themed space displaying key pieces from Virgil Abloh’s SS 19 Menswear collection. Gucci’s pink paradise, organised at Selfridges last November, had an assortment of limited-edition accessories, driving in hordes of curious onlookers. Read more at Forbes.