Canada Goose
by Stephen Garner
Canada Goose
Canada Goose’s recent collaboration with José Bautista

Arctic luxury apparel brand Canada Goose has announced three new executive appointments: Lee Turlington as chief product officer, Jackie Poriadjian-Asch as chief marketing officer, and Scott Cameron as EVP of e-commerce, stores and strategy.

“With Lee, Jackie and Scott on board, we’ve never been in a stronger position to succeed,” said Dani Reiss, president and CEO of Canada Goose. “We have an exciting and aggressive vision for the future with the wind at our back, and we have the right talent to make it happen.”

A sportswear industry veteran, Turlington brings more than 25 years’ experience in apparel and outerwear with previous leadership roles at Nike, Patagonia, The North Face and Fila. Turlington has developed a global reputation for shaping strategy and leading companies, and has worked in a consulting role for Canada Goose over the past ten years. He will oversee the growing design and merchandising organization with a strong focus on innovation as the company continues to expand into new seasons and product categories.

Before joining Canada Goose, Poriadjian-Asch served as the SVP of Global Brand Marketing at UFC where she spent almost a decade building the brand on a global scale. With more than 15 years’ experience focused on breaking new ground in content and distribution, she will continue to build and oversee an integrated marketing team and will be responsible for developing a business intelligence practice to provide insights that will help shape strategy across all aspects of the business.

Kevin Spreekmeester, who recently served as chief marketing officer, will move into the new role of chief brand officer. Joining Canada Goose in 2008, Spreekmeester’s rich brand-building expertise and passion for the brand will continue to be an immeasurable asset to all strategic brand decisions.

Joining the company from McKinsey & Co., where he was a partner, Cameron brings years of experience working with retailers and consumer brands across a variety of topics. He will be responsible for growing Canada Goose’s direct-to-consumer channels globally, including the upcoming launch of the company’s first flagship retail stores in Toronto and New York City.

Canada Goose products are sold in 50 countries and the company has grown more than 2,000 percent in the last decade.