by Stephen Garner

Canada Goose has named Adam Meek as the new general manager of footwear and accessories. Meek will lead the ongoing development and execution of the company’s global footwear strategy, as well as oversee the brand’s accessories collection.

Meek brings more than 20 years of global footwear experience to this role, having held leadership positions with prominent global brands including Sperry, Nike, and Lacoste Footwear. Most recently, he served as senior vice president of product at Sperry–Wolverine Worldwide, where he led global product teams in footwear. Prior to that, Meek led Nike Sportswear’s footwear merchandising function for western Europe and served as global head of category and merchandising for Lacoste Footwear.

“Now, with all of the pillars in place and our strategy crystallized, we’ve never been closer to bringing our long-term vision for footwear to life,” said Dani Reiss, president and CEO of Canada Goose. “Bringing Adam on board is a key part of making Canada Goose footwear a reality, which we are committed to executing in the right way, at the right time. Adam’s entrepreneurial spirit, passion for footwear, and deep expertise in product development and global product management make him perfectly suited for this dynamic new role.”

“My career in the global apparel and footwear industry has taken me to Europe and North America, and I’ve witnessed first-hand the incredible global strength of the Canada Goose brand,” added Meek. “It’s a rare opportunity to be able to join a company with such a rich history that still has so much opportunity ahead. As a brand that’s synonymous with authenticity and whose function-first products are developed with purpose, I believe Canada Goose has an incredible opportunity in footwear and I’m excited to join the team and help define and develop this category in a way that no other brand has before.”

Meek will report to Woody Blackford, executive vice president of product, who joined the company in November 2019 to lead the global product strategy as the company continues to focus on category expansion and innovation.