Outerwear company Canada Goose Holdings Inc. has announced the appointment of Rick Wood to the role of chief commercial officer, where he will oversee the company’s global commercial operations, including its wholesale, retail, and sales planning and operations teams. As chief commercial officer, Wood will spearhead Canada Goose’s long-term commercial planning efforts and continue to fuel the company’s international growth.
Wood brings more than 20 years of global experience in consumer apparel and retail to his role, having worked with leading global brands including The North Face, Vans, Timberland, Reef, JanSport and SmartWool. Throughout his career, Wood has led teams in sales optimization, product development, marketing, and strategy development and execution. Most recently, he served as executive director at ArchPoint Consulting and previously held numerous management positions in VF Corporation, including President of Outdoor and Action Sports Coalition for Europe, Middle East and Africa and vice president and general manager of VF Outdoor Canada.
“Rick is an industry veteran and inspirational leader and I am thrilled to welcome him to the Canada Goose team,” said Dani Reiss, president and chief executive officer at Canada Goose. “As we continue to respond to the growing global demand for our authentic function-first products, Rick’s extensive retail experience, both in Canada and internationally, will be instrumental in guiding our commercial operations to strategically capitalize on the many opportunities we see ahead.”
“As a Canadian, I have an incredible amount of admiration for the Canada Goose brand and the impressive team that leads it,” added Wood. “I am proud to join a company that is intrinsically invested in Canada and has been introducing our northern heritage to consumers on a global scale for sixty years. I look forward to working with the team to continue to expand the brand internationally and furthering Canada Goose’s long track record of success.”