by Brian Lipton

CANADA GOOSELuxury outerwear brand Canada Goose will opening of its first two standalone stores, one in Yorkdale Shopping Centre in Toronto and one on Wooster Street in New York City, in Fall 2016.

The new stores will capture the spirit of Canada Goose, weaving together its arctic heritage with modern innovation in an experiential environment. Spanning more than 4,000 square feet each, the stores will allow consumer to explore the company’s rich heritage and culture through the curated exhibition of vintage designs such as the Snow Mantra first worn by industrial workers facing punishing wind and cold.

Innovative new styles, including its award-winning HyBridge Lite collection, will be on display, along with a full assortment of every seasonal collection. The stores will also introduce special collaborations and in-store exclusives throughout the year, and will present select vintage pieces from the company’s six-decade archives.

“Opening our own stores is something I’ve always dreamed of. It’s an exciting new chapter in our evolution from a small outerwear manufacturer nearly 60 years ago to the only truly global, Canadian luxury apparel retailer,” said Dani Reiss, president & CEO, Canada Goose. “This is our opportunity to bring more of Canada – and Canada Goose – to the world.”

The company has also created an in-depth brand immersion program where employees will become not only product experts, but true brand ambassadors. The experiential program will enable employees to engage in all aspects of the brand, including tours at one of four Canada Goose factories to see the company’s craftsmanship in action, a first-hand look at how Canada Goose works with Polar Bears International in Churchill, Manitoba, an opportunity to be part of an Arctic community at a Canada Goose Resource Centre program event, and much more.

“Amazing product, inspiring people, and unique experience will be the fabric of every Canada Goose store,” Reiss said.