CANADA GOOSE TAPS COLE SPROUSE TO DIRECT NEW SPRING CAMPAIGN

Outerwear brand Canada Goose has partnered with photographer and actor Cole Sprouse to direct and photograph its Live in the Open image campaign, shot near Big Sur, California. Sprouse, known for his roles in “Riverdale,” and “Five Feet Apart,” has also produced the “Borrasca” podcast, and “The Suite Life Movie.” The brand’s focus on community is a theme of the shoot, celebrating the beauty of the outdoors and its endless possibilities. The beachfront location provided a stunning landscape and backdrop for a multitude of activities, from camping, hiking, canoeing, and appreciating everything that nature has to offer. The campaign features the brands boot collection (new since 2021), as well as a wide variety of outerwear and apparel styles in new, vibrant colorways. 

Canada Goose’s purpose platform, “HUMANATURE,”unites its sustainability and values-based initiatives, underscoring the brand’s purpose to keep the planet cold and the people on it warm. Canada Goose is dedicated to keeping the planet cold through its Sustainable Impact Strategy, supporting the planet and environment. Drafting off its renowned legacy, the brand physically and symbolically keeps people warm through product, but also its celebration of communities, people and culture.

The full campaign can be viewed at canadagoose.com.