Canada Goose Soho

Canada goose taps woody blackford to lead design and merchandising team

by Stephen Garner

Canada Goose has announced that Woody Blackford will join the company in fall 2019 as the EVP of design and merchandising. Woody will oversee the global design and merchandising organization with a continued focus on category expansion and innovation. Lee Turlington, currently serving as chief product officer, will be leaving the company at the end of the year to re-engage his long-standing consulting practice.

Originally from Canada, Blackford has a 25+ year track record in apparel, footwear, and accessories, most recently serving as the VP of global design and innovation at Columbia Sportswear Company. An inventor at heart, he brings deep expertise in design leadership, product development, and technical innovation, and is recognized for his success in driving the global commercialization of new products and categories.

“As someone who’s deeply passionate about product performance, I’ve watched and admired Canada Goose for years as it continues to lead the performance luxury category while staying true to its DNA as a function-first brand,” said Blackford. “With footwear and other category expansion opportunities on the horizon and a focus on innovation, I am thrilled to join the company and lead an already exceptional team.”

“Pushed far enough, function has become fashion. We are a function-first company built on authenticity – and that’s what Woody lives and breathes,” added Dani Reiss, president and CEO of Canada Goose. “I’m excited to have him leading our design and merchandising team as we continue to grow our existing categories, and grow into the whitespace we see ahead.”

Reiss continued, “Over the last three years, Lee has successfully built a world-class design and merchandising organization and was responsible for our first non-outerwear category, with our launch of knitwear. I am so grateful for the strong foundation he has established, and we wish him the best in his future adventures.”

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