by Stephen Garner

Canali explores three different and complementary facets of a modern man’s life in its new spring/summer 2021 campaign.

Called, “Driven by Imagination,” the campaign is captured by photographer Alessandro Burzigotti in a narrative that continues the same style laid out in the previous fall 2020 collection. This campaign follows the thread of expression of the different facets of contemporary man, presenting the three collections distinctly – Canali 1934, Black Edition, and Exclusive collection.

The collection catalog will be online on the website and will present different levels of reading in which, from the general mood of collections to the detail of the single outfit, the three collection segments will be told and displayed.

The advertising campaign will be launched on different channels: online with a short film, a fluid narration of the imaginative journey at the heart of the entire collection, four videos dedicated to social media, and six subjects for print, to frame once again each segment of the collection.