Carlo Benetton, Co-Creator Of ‘United Colors’ Brand Dies

by MR Magazine Staff

Carlo Benetton, the youngest of the siblings behind the famed ‘United Colors of Benetton’ brand has died aged 74, the company said Tuesday. Benetton, a father of four, died in his home in the northern Italian city of Treviso. With his brothers Luciano and Gilberto and his sister Giuliana, Carlo Benetton founded ‘United Colors of Benetton’ in 1965 in Ponzano Veneto, a village in Italy’s northeast. Their signature soft wool jumpers made in a variety of colors quickly seduced the masses. The company went from strength to strength especially between 1982 and 2000 — its fame fueled by daring ad campaigns by Italian photographer Oliviero Toscani such as a 1989 poster which featured a black woman breastfeeding a white baby. But for over a decade the brand has been hit by dwindling sales. Read more at Yahoo.