Mall developer and operator Caruso has landed Amazon.com Inc.’s first brick-and-mortar clothing store at the Americana at Brand in Glendale.
Amazon Style opened on May 25. The location incorporates Amazon technology to help customers find clothes and personalize their purchases as well as cut down on the time for the shopping process.
“Once again, the most innovative companies in the world have chosen to launch their latest retail concepts with us,” Caruso Chief Executive Rick Caruso said in a statement. “Our passion for innovation hasn’t stopped since we changed the face of retail over 20 years ago, and we have long been the first choice for digitally native brands entering the brick-and-mortar space. We seek out brands that share our values and customer obsessed mission and know that Amazon Style will introduce a new gold standard in personalized guest experience.” Read more at Los Angeles Business Journal.