Casablanca has released its new fall/winter 2021 tailoring collection and campaign inspired by the late-night glamour of Monte-Carlo’s famous casinos.
Whether it be the late-night gamblers, tycoons, or celebratory race drivers that visit the French Riviera coast, the fast-growing brand’s new suiting plays an extremely important role for the season and is an intrinsic part of the design process at Casablanca. The iconography of playing cards in the shape of a diamond are found across the tailoring. From the diamond print found on the cropped harlequin suit jacket and trouser, to the diamond-shaped buttons that adorn the suiting, these elements embody the Monaco aesthetic.
The brand worked with two different luxurious and unique fabrics this season for the fall/winter ‘21 tailoring collection. The vivid green suit is cut from a silk-blend fabric that was made using an artisanal weaving technique that produces particularly vibrant colors, manufactured in the renowned Italian-based mill Ricceri. Alaskan blue, soft candlelight peach, and striking persimmon fabrics are woven from Australian merino yarns, produced at the legendary fabric mill Raphael. All of the brand’s suiting is certified as part of Casablanca’s project with The Woolmark Company.
“Tailoring for us is extremely important,” said Charaf Tajer, founder of Casablanca. “Part of our creative process has always been to take classic elements of fashion and applying our modern take on them. For us, the challenge and pleasure of making a suit is bringing it into the modern world through the lens of Casablanca. Shooting this campaign in a building designed by architect Carlo Scarpa was a dream come true, the way he took an impossible, almost untouchable city and left a modern imprint is comparative to the way we design.”